Rabbit Ridge Wine End Cap Sign

  Rabbit Ridge Wine end Cap Sign.
  

Completed 3-6-12

My work space and tools of the trade.

This sign was fabricated on MDF or Fiberboard.
We call these Value Signs. The size is 15" x 30".
They are created to highlight and create interest in certain products within the store.
Lettering is acrylic with the price and Cow graphic hand drawn on paper stock and laminated.
Cow artwork by fellow sign artist Chris H. All lettering by yours truly.

This sign was created to commemorate Trader Joe's 10th year of selling Charles Shaw Wines.

Also known as "Two Buck Chuck" As the sign says, we have sold over 600 million bottles AND the price has remained the same after all this time, Only $1.99 plus tax per bottle.

To be completely honest, in some states it is sold for $2.99 per bottle and of course is known as, wait for it, "Three Buck Chuck".

The sign was created using a combination of hand lettering and hand cut out fluorescent paper on a background of Foamcore.